Following on from the previous article about Branding, What’s in a Name, this is a very interesting feature from Mashable showcasing the views of specialist logo designers about the tricks-of-the-trade for logo development with a focus on how critical it is that the logo reflects the values of the brand strategy.
Some things that stand out from the article are:
1. You don’t have to be too obvious – Mercedes logo doesn’t show a car, Virgin Atlantic doesn’t show a plane.
2. The choice of colour says something – and therefore should not be a random choice!
or did you think that the line under the Amazon logo was a smile?
4. Give a logo time and keep it consistent to increase recognition!
5. And one additional thought that I would add into the mix on the logo is to give thought to how the logo might worth as the small webpage mini-icon in the corner of an internet screen or in the Links bar.
Can you see how well Facebook, LinkedIn, Hootsuite, YouTube and Pinterest work here as a mini-icon – will yours work?
Have a read and see what you think?
And feel free to comment below.